IMPORTANT RASTRA® PRESS RELEASE
October 22, 2001
Phoenix, Arizona
Rastra of the Americas, LLC, the general licensor for Rastra ® products in the
United States, Mexico, and Canada wishes to clarify the current status of its
operations. Consistent with its commitment to quality and marketing integrity,
Rastra of the Americas has terminated the sublicense of the companies formerly
manufacturing Rastra in Juarez and Mexicali, Mexico and importing the product to
the US market. Those companies, chiefly, Trilogy Materials, LLC, Perform Juarez
S.A. and Macomexa, S. A., now manufacture and/or sell a new product they call
“Perform Wall”.
The Rastra Building System is the result of over thirty years of engineering,
design and manufacturing experience in the US and overseas. The general licensor
and original developer of the system is Rastra A.G., a Swiss company. Rastra ®
is widely used in Europe and has been licensed for manufacture in the Middle
East, Asia, China and the Americas. The product has undergone extensive testing
and research during its thirty year history, resulting in formal recognition in
the United States by the International Congress of Building Officials (ICBO) and
Southern Building Code Congress International, Inc. (SBCCI) and numerous other
organizations.
Rastra of the Americas is excited to have made arrangements for the manufacture
of Rastra ® building elements in the United States. The prior experience with
sublicensees manufacturing in Mexico proved unsatisfactory in many respects. The
company will now have the elements manufactured to US standards and subject to
strict quality control measures, supervised by representatives of Underwriters
Laboratories. The Rastra ® building elements currently are being manufactured in
facilities in Arizona and soon New Mexico. Rastra of the Americas has entered
into agreements to open additional plants in other Western States in the coming
months and projects for the Eastern States are under implementation. The company
hopes that the proximity of these facilities to the primary Western and
Southwestern markets, along with the absence of unpredictable and time-consuming
border crossings, will help lower the costs to end-users. Rastra of the Americas
is also confident the new American manufacturing facilities will ensure
production of Rastra ® building elements of a more consistent quality.
Rastra of the Americas is anxious to avoid confusion in the marketplace,
apparently being fostered by Trilogy/PerformWall representatives and dealers.
False rumors that have been circulated include statements that Trilogy has
"acquired Rastra", that "Rastra has gone out of business" and that the Rastra ®
product has been renamed to PerformWall™. In addition, Rastra ® residential and
commercial buildings which predate the existence of PerformWall™ by several
years are commonly being misrepresented in widely circulated advertisements as
being PerformWall™ projects. Rastra ® will continue to be the preeminent
insulated concrete form on the market. Rastra virtually created the industry and
has set the standard for recycled polystyrene-concrete forms. Other knock off or
copy-cat products should be regarded with caution and skepticism.
Rastra of the Americas intends to take appropriate steps to maintain its
intellectual property rights by protecting the Rastra trademark and license
rights. If you have any questions regarding Rastra ®, please contact the company
at (877) 935-3545.
Karl Holik, President, Rastra of the Americas, LLC
